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State Farm | NBA

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NBA All-Stars. Crying robots. Angry deer. Unhinged mascots. Explosions. State Farm. Yay.

ROBOAGENT :45

JUMP AROUND :30

EXPLOSION :30

DEER :30

NOT A ROBOT :06

GIFT :06

At Translation LLC
Under Eric Steele, Matthew Mcferrin, Matt Spicer and Mark Potoka
with Dupree Bostic

Director: Wayne Mclammy
Press: AdWeek


HARDEN’S HEAD

State Farm agents get you so well it's like they're inside your head.  To explain this, we created a massive replica of James Harden's head that people could enter during Allstar Weekend 2018.  Makes sense right?

 


We created in-line videos to explain what was going on. While fans waited to enter the experience, Harden's State Farm agent Cole prepared them.
 

At Translation LLC
Under Eric Steele, Matthew Mcferrin, Tucker Loosbrock and Stephen Petronis. 
With Teresa Koh.