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Harden's Head

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State Farm agents get you so well it's like they're inside your head…  


We created in-line videos to explain what was going on. While fans waited to enter the experience, Harden's State Farm agent Cole prepared them.

At Translation LLC

Under Eric Steele, Matthew Mcferrin, Tucker Loosbrock and Stephen Petronis. 

With Teresa Koh.

Press: AdAge