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Harden's Head

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HARDEN’S HEAD

State Farm agents get you so well it's like they're inside your head.  To explain this, we created a massive replica of James Harden's head that people could enter during Allstar Weekend 2018.  Makes sense, right? 


We created in-line videos to explain what was going on. While fans waited to enter the experience, Harden's State Farm agent Cole prepared them.

At Translation LLC

Under Eric Steele, Matthew Mcferrin, Tucker Loosbrock and Stephen Petronis. 

With Teresa Koh.

Press: AdAge